Advertising and Public Relations

Gucci recently asked jennifer Lopez to participate in Gucci children advertising campaign.  This new line will be in stores in the spring of 2011.  They're known for advertising their products with very wealthy people alot of time being celebrities.

They also do alot of runways where alot of famous people go and attend. They advertise in the newspaper, magazines. commercia,l in the streets, television etc.  when it comes to public relations its very familiar with the media. Their products are also worn on the red carpet as you can see here which allows for millions of people to see their product. This is a very smart move on Guccis Part. They see this as a very productive and still use it to date. They also due international advertising they also try to get famous people in the european countries and places such as france, italy , london , etc.