Segmenting and targeting markets

Gucci targets all type of people they don't really have a specific group that they target to. They have a very successfull market segmentation Their coagulate are very loyal And must be willing to buy their products because their products are expensive. They have added a new target market now which is kids with their new kids collection that is about to come out. They have a unique way of marketing but I think they should keep it up because obviously it's working

Developing and managing products

Every season gucci trys to come out with new products and new collections. For example They are now coming out with their first ever children spring collection for 2011. The way they are promoting this collection is by advertising Jennifer Lopez and her 2 twins. I'm pretty sure they will have a photoshoot for the babies. They also come out with limited products that catches the consumers attention because it is exclusive and might not be out to the public for that long of a time

Customer Relationship management

Gucci tends to keep a very good relationship with their celebrity consumers. People
that are known to waste money get a higher level of customer service.  In some occasions
celebrities are even allowed to close down the entire store just so that they can be able to shop.
 They are even given gifts and of course offered VIP service.  They make it their priority to
show them the next collection of clothes in line.  Also for future campaigns . Gucci tends to look
for people that will spend money and i don't blame them especially with their expensive line of clothes

Integrated Marketing Communications

Gucci does a lot of its promotion through technology as well as charity work.
 some of these methods are print,internet, and the media.One of their strategies
is to come up with different campaigns and enter in partnerships with different kinds
of organizations all over the world.  Of course every campaign has their own theme
in accordance to the season its being released in.  The name brand Gucci is very well
known all over the world and lucky for them it makes their jobs a lot easier and also
gives them a competitive advantage over the competition. 

Product concept

Guccis product line is very broad. it offers many different products.  These being clothing , watches  , glasses , belts, outerwear , handbags and perfumes. These products can be found at the store or even online. The packaging of thse products also depends on which product you are buying.  Guccis products known for luxury and good quality.

Sales promotion and personal selling

Gucci has a unique way of promoting their products.  The way they promote their products is by raising funds for charity organization.  They are recently raising funds for UNICEF it is a charity for kids. it helps with their survival , development , and protection.  They are thinking of doing a campaign for new years as well as christmas not to mention those are some of the busiest days of the year. This is a way to get people to buy their products because theres a small percent that actually goes to the charity they are raising funds for.  Makes sense why they would take this approach.

Advertising and Public Relations

Gucci recently asked jennifer Lopez to participate in Gucci children advertising campaign.  This new line will be in stores in the spring of 2011.  They're known for advertising their products with very wealthy people alot of time being celebrities.

They also do alot of runways where alot of famous people go and attend. They advertise in the newspaper, magazines. commercia,l in the streets, television etc.  when it comes to public relations its very familiar with the media. Their products are also worn on the red carpet as you can see here which allows for millions of people to see their product. This is a very smart move on Guccis Part. They see this as a very productive and still use it to date. They also due international advertising they also try to get famous people in the european countries and places such as france, italy , london , etc.