Sales promotion and personal selling

Gucci has a unique way of promoting their products.  The way they promote their products is by raising funds for charity organization.  They are recently raising funds for UNICEF it is a charity for kids. it helps with their survival , development , and protection.  They are thinking of doing a campaign for new years as well as christmas not to mention those are some of the busiest days of the year. This is a way to get people to buy their products because theres a small percent that actually goes to the charity they are raising funds for.  Makes sense why they would take this approach.