Consumer decision making

So that Gucci can be aware of consumer decision they research if people shop online, people's personality, social class, culture, what they value and what they expect from a product.Alot of the people that buy their product come from the high society and are involved in the fashion World. Gucci puts its products online as carefully as possible. They want people to see what their products looks like online and the product's quality.  Gucci also tries to understand how a consumer thinks and chooses products to their liking they wanna know whats the trend now a days and what people like to wear. Gucci also understand that some people have a bigger involment on how they select their products than other customers, therefore Gucci's marketing manager take very serious the decision of how a product is going to be introduce to a market. They know that how a person values the product is very important and is the key to retailing a product.