Gucci Strategic Planning

During the late 1990’s, Gucci had  the characteristics of a firm with a different business-level strategy. Gucci's plan is to provide  value to their customers with high quality  luxury goods. They  consist of unique product features in relation to their rivals. One example of Gucci’s unique quality is the prestige image of their brand  name using the well known “GG” logo on their items. Two guys have really helped Gucci in the right way after losing alot of money in the 1990's. These two guys are Dominco De Sole and new creative director tom ford. they turned the company arounf from almost bankrupcy to a close competitior against louis vitton. One other characteristic Gucci uses as strategic planning is  their sense of recent fashion all over the world. I have to say i do agree with Gucci's strategic planning, yes we know its an expensive brand but for the money im paying i really would like great quality and a very up to date fashion sense from its creators.