Social irresponsibility

social irresponsibility on nike


Nike says that its corporate social responsibility (CSR) campaign is no longer just "a risk and reputation management tool," but a core "business objective." Labor rights activist Jeff Ballinger is skeptical. "In the 15-year battle over labor conditions for the 800,000 factory employees -- primarily Asian women younger than 24 -- who have helped turn Nike into a $14.9 billion company, Ballinger argues the activists won Round 1 and Nike staged a comeback in Round 2. The company's Code of Conduct was skimpy, its monitoring of factory conditions ineffective, but the attendant PR campaign was brilliant," reports The Oregonian. Now, Nike "is finally conceding monitoring hasn't worked," but claims "it needs more time." Nike wants until 2011 to eliminate excessive overtime. Ballinger points out that "Indonesian newspapers were writing about it [the overtime problem] in 1988." Nike spends $15 million on CSR annually, when "paying another 75 cents for each pair of shoes -- a yearly outlay of $220 million -- would solve the wage problem."

Marketing Enviotment for Gucci

Gucci's marketing is for people around the ages of 17 to 60 they have all sorts of clothes for all sorts of people although for the ages 17 to 30 you will find a greater portion of variety. The brand is a well known brand and known to be quite expensive . So normally you won't see middle age people buying gucci. I never said they can't it just wouldn't be in their best financial interest

Country of origin list

new era fitted - made in china

ae shirt - made in china

taverniti jeans - made in egypt

nike penny 2's - made in china

Ethics and Social responsibility

As people may know ethics and social responsibility is very important to a company success. This allows them to build a better relationship with their costumers while at the same time seek new profitable opportunities. An act of social responsibility is Gucci's made in Italy production. This production ensures its employees as well as costumers that 100% percent of their ready to good wears as in shoes , leathers , goods are still produced in Florence workshops. Ms. Ravagli is the Corporate Social and Environmental Responsibility Manager at Gucci in Fiorenze, Italy. In June 2010 Gucci launched a completely new range of packaging, created by Frida Giannnini, that is 100% recyclable. In all of our stores worldwide this packaging will offer a bold new image of luxury that is sensitive to the environment. They took off the laminated plastic And replaced with beater dyed paper. The paper is also only taken from certified forest

Gucci Strategic Planning

During the late 1990’s, Gucci had  the characteristics of a firm with a different business-level strategy. Gucci's plan is to provide  value to their customers with high quality  luxury goods. They  consist of unique product features in relation to their rivals. One example of Gucci’s unique quality is the prestige image of their brand  name using the well known “GG” logo on their items. Two guys have really helped Gucci in the right way after losing alot of money in the 1990's. These two guys are Dominco De Sole and new creative director tom ford. they turned the company arounf from almost bankrupcy to a close competitior against louis vitton. One other characteristic Gucci uses as strategic planning is  their sense of recent fashion all over the world. I have to say i do agree with Gucci's strategic planning, yes we know its an expensive brand but for the money im paying i really would like great quality and a very up to date fashion sense from its creators.

Brief History and Mision Statement on Gucci

Gucci was founded in 1920 by a very wealthy man name Guccio Gucci. In 1921 he opened up the first Gucci store in Florence where he sold leather goods and luggage products.Already by the 1940's and 50's Gucci was really starting to erupt as a very popular Name Brand. They Even started their first store in New York City which is located in 59st & 5th ave. Unfortunately Guccio died in 1953 but his legacy didnt stop there, his Sons Aldo, Ugo, Rodolfo and Vasco took over the company and kept it going in the right direction.This little flower which grew in Florence has now Flourished into the Biggest Selling Italian Brand. Gucci  climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands".  Gucci operates about 278 directly operated stores worldwide and has become a very successful company and it looks like they will stay like that for many years to come  .